Sponsorship Pitch Email Template for Streamers (Free)

The pitch emails that get answered are short, specific, and prove you know your own numbers. The ones that get archived open with "Hey! Love your brand!" and take four paragraphs to admit they don't know what they're selling. These three templates are the first kind. Copy them, fill in the brackets, send them.

These pair with How to Get Twitch Sponsorships, which covers positioning and inbound hygiene. This post is just the outbound scripts — the cold pitch, the warm intro, and the renewal ask.

Before you copy anything

Three things do the heavy lifting in every template below:

Your average CCV, in the first two sentences. Brands buy the room, not the follower count. Trailing-30-day average across normal streams — the same number your media kit leads with.
A real rate range. "Contact for pricing" is a stall that moves you to the bottom of the list. Run the CPVH math once, write the range down, quote from it.
One category-fit sentence that could only be about this brand. "My chat is mostly competitive FPS players" tells a peripherals brand exactly what they're buying. If the sentence works for 40 other brands, rewrite it.

And send it to the right person: the partnerships, creator-marketing, or influencer-marketing contact — usually findable on the brand's press page or LinkedIn. A pitch sent to support@ is a ticket, not a deal. If you genuinely can't find a name, the last line of template 1 asks for a pointer instead of a yes.

Template 1 — the cold pitch

Send: to a brand whose category fits your stream, with no prior contact.
Tone: brief and businesslike. You're offering a defined product, not asking for a favor.

Subject: [CATEGORY] partnership — [YOUR CHANNEL] (avg [X] concurrent viewers)

Hi [NAME],

I stream [GAME/CATEGORY] on [PLATFORM] to an average of [X] concurrent viewers, [Y] nights a week. [ONE-SENTENCE CATEGORY FIT — e.g., "My chat is mostly competitive FPS players, which is why I'm reaching out to a peripherals brand."]

I'm booking sponsored segments for [MONTH] and [BRAND] is a clean fit. A sponsored hour on my channel runs [$RANGE] — full numbers in my media kit: [LINK].

If you're planning creator campaigns this quarter, I can send dates and options. And if you're not the right person, a pointer to whoever runs partnerships would be great.

[YOUR NAME]

Template 2 — the warm intro follow-up

Send: within a day or two of a mutual contact (another creator, a community mod, a brand's community manager) connecting you — or when the brand has already engaged with your content.
Tone: lighter than the cold pitch, same numbers. The intro gets the email opened; the numbers get it answered.

Subject: [MUTUAL CONTACT] suggested I reach out — [YOUR CHANNEL] sponsorships

Hi [NAME],

[MUTUAL CONTACT] mentioned you're lining up creator campaigns for [PRODUCT/SEASON] and suggested I get in touch. Quick numbers: I stream [GAME/CATEGORY] on [PLATFORM], averaging [X] concurrent viewers across [Y]-hour streams.

A sponsored segment on my channel runs [$RANGE] — the full breakdown is in my media kit: [LINK]. If [PRODUCT] is looking for [AUDIENCE DESCRIPTION], that's the room I stream to.

Happy to send dates and options whenever's useful.

[YOUR NAME]

Template 3 — the post-campaign renewal ask

Send: with your post-campaign report, or within a week or two of the final invoice clearing — while the campaign is still the most recent thing in their sent folder.
Tone: the shortest of the three. The report does the talking; this email just asks the question. (The full renewal mechanics — the report, the pricing, why there's no loyalty discount — are in the renewal post; this is just the ask.)

Subject: Next campaign after [CAMPAIGN NAME]?

Hi [NAME],

Thanks again for running [CAMPAIGN NAME] with me — wrap-up was [X] sponsored hours across [Y] streams, averaging [Z] concurrent viewers on the nights that ran. VODs and timestamps: [LINK].

If you have campaigns planned for [MONTH/QUARTER], I can hold [DATES] and price it on the same basis as last time.

[YOUR NAME]

How to use these well

Fill in every bracket. A template with placeholders left in reads as careless, which undercuts the whole "I run this like a business" signal.
Keep it around 100 words. Every line that isn't your numbers, your fit sentence, or your ask is a reason to stop reading. If you want to say more, it goes in the media kit — linked, not pasted.
Follow up once, then stop. No reply after 5–7 business days gets one nudge in the same thread — "bumping this in case it got buried; still happy to send dates" — and then you let it go. A third email doesn't change a no into a yes; it changes a no into a block.
Don't mass-send identical blasts. The category-fit sentence is per brand. Twenty identical pitches is spam with extra steps; five researched ones is a pipeline.
Log every reply somewhere that isn't your inbox. Who replied, what they asked, what you quoted. A sponsorship CRM is the grown-up version of that log, and it's what turns a reply into a tracked deal instead of a buried thread.
The pitch is not the negotiation. When they reply with interest, that's when the brief questions start — deliverables, exclusivity, usage rights, terms — before you quote a final number.

One honest note on expectations: no template comes with a reply rate, and anyone selling you one that promises a number is guessing. What these do is make sure that when a brand with budget opens your email, the answer to "is this person worth a reply?" is obviously yes.

FAQ

How long should a sponsorship pitch email be?
Around 100 words. Average CCV and stream schedule in the first two sentences, one category-fit sentence, a rate range with a media-kit link, and a clear ask. Everything else belongs in the kit, not the email.

Who do I send a sponsorship pitch to at a brand?
The partnerships, creator-marketing, or influencer-marketing contact — check the brand's press page or LinkedIn. Avoid support@ and generic info@ addresses; a pitch there becomes a support ticket. If you can't find a name, ask the person you did find for a pointer instead of a yes.

How many times should I follow up on a pitch?
Once. Give it 5–7 business days, reply in the same thread with a one-line bump, then stop. Silence after two emails is an answer, and a third email spends goodwill you might want next quarter.

Should I include my rates in the first pitch email?
Yes — a range, not "contact for pricing." Brands working a list of creators skip the ones who make them ask, and putting your number first means any negotiation happens in your range instead of starting from theirs.

Does Sponsee send pitch emails for me?
No. Sponsee doesn't source brands or send outbound pitches — that part is yours. What it runs is everything after the reply: the deal record, the brief, the CPVH-benchmarked quote, invoicing, and payment chasing. It is not a marketplace and never takes a cut; payment always goes from the brand to you.