Don't Give Away Exclusivity or Usage Rights

The live hours are one product. "No other energy drink for 90 days" is a second. "We can run this clip in our ads" is a third. Brands often write all three into one PDF and one number. That is how the extras go free.

How much to charge is the CPVH method for the hours. Twitch sponsorship rates is the per-stream table. How to negotiate is the counter. This page is the two add-ons that sit above the band — not a new CPVH, and not a published percentage. There isn't one in the sources this site uses.

Exclusivity is inventory you cannot sell

Exclusivity is a lockout: for a category (energy drinks) or a brand (this SKU), for a window (90 days, a campaign, in perpetuity). While it runs, you cannot sell those hours to a competitor. The cost is the deal you will not take, not a vibe.

Name four things, in writing:

• Category vs brand. "No other energy drink" is wider — and more expensive — than "no other this flavor."
• Where it applies. Twitch only, or every platform you simulcast.
• How long. A campaign window is not perpetuity. Open-ended exclusivity is future inventory with no end date.
• Whether it is priced. If the contract is silent, do not assume it is included. Ask. Get the answer in the same document as the fee.

There is no published "exclusivity is X% of CPVH" in Gamesight or Launchpoint.¹² Do not invent one. Quote the live hours on the working band, then put exclusivity on its own line. If they cannot pay for the lockout, they do not get the lockout. Shrink the window or the category — do not shrink the base rate.

Usage is a license, not leftover VOD

Leaving the VOD up on your channel is not the same product as the brand dropping your face into their ads. Deliverable pricing splits them: VOD reach on your channel vs usage rights outside it.

Usage scales with where they run it:

• Their organic socials
• Paid ads
• Broadcast / in-store / out-of-home

A 30-day organic-social license is not perpetual paid-media rights. If usage is not in the contract, do not assume it defaults to none — ask, in writing.

Same rule as exclusivity: there is no published usage multiplier in the CPVH sources. Name the license. Price it as a line. If they will not pay for paid-ad usage, they get the live hours, not the ads.

The base rate does not include them

A 500-CCV streamer quoting a 3-hour dedicated stream is still $900–$2,250 on this site's working band ($0.60–$1.50 per concurrent-viewer-hour — Gamesight $0.60–$1.00, Launchpoint $1.00–$2.00, conservative synthesis).¹² That number is the 500-CCV page. It is the live room.

Exclusivity and usage sit above that range. They do not move CPVH from $0.60 to $1.50 by themselves — fit and engagement do that. These two are extra products. A quote that bundles "stream + 90-day lockout + paid-ad usage" into one figure hides the extras. Itemize.

The rate calculator runs the live-hours math. Write the add-ons next to it.

Payment still goes brand → you. Sponsee does not take a cut or hold the money.

FAQ

Should I give exclusivity away to close the deal?
No. Exclusivity is future inventory. If they want a category lockout, it is a second line, not a free clause because the CPVH quote felt high.

Is usage the same as leaving the VOD up?
No. VOD on your channel is your archive. Usage is the brand rerunning the clip in their marketing. Price the license by where they will run it and for how long.

Is there a standard exclusivity percentage?
Not in the sources this site uses. Quote live hours on the CPVH working band, then name exclusivity as its own line. Do not invent a multiplier.

Does a 90-day energy-drink lockout apply on Kick and YouTube too?
Only if the contract says so. Simulcast destinations are extra inventory. If they want the lockout everywhere you stream, say so and price it.

Does Sponsee negotiate exclusivity for me?
No. Sponsee prices the live hours against the CPVH band and tracks the terms you signed. It does not source deals, take a cut, or hold the money. Payment always goes from the brand to you.