What should you charge for a sponsored stream?
Enter your audience numbers and the deliverable. You get a floor, a fair midpoint, and the agency rate — priced in cost per viewer-hour (CPVH), the same benchmark the Sponsee product uses.
How many people watch at once on a typical stream.
How long the sponsorship runs within the stream.
Recommended price for this activation
$525
500 viewer-hours (500 CCV × 60 min) · Ad read
Floor
$300
Midpoint
$525
Agency high
$1,000
Floor is the walk-away number, midpoint is the fair ask, and agency high is what brand-agency buyers pay. Quote the midpoint unless the buyer is agency-run.
How CPVH works
Viewer-hours = CCV × hours
One concurrent viewer watching one sponsored hour is one viewer-hour — the unit sponsors actually buy.
A rate band, not a single price
Sponsee keeps a versioned CPVH (cost per viewer-hour) benchmark. Floor is the walk-away number, midpoint is the fair ask, agency is what brand-agency buyers pay.
Price = viewer-hours × rate
Multiply expected viewer-hours by a rate in the band, then adjust for the deliverable type. Aim for the midpoint unless the buyer is agency-run.
Rates come from Sponsee’s v1 CPVH benchmark ($0.60–$2.00 per viewer-hour), versioned and updated as real market data comes in.
The calculator is the free part.
Sponsee tracks the deal, the deliverables, and the invoice after you quote — and chases the payment if it runs late. Private beta opens in small batches.
Join the waitlist