Kick Sponsorship Rates: Same Unit, Different Dashboard

Kick does not publish a live-sponsorship rate card. Neither does Twitch. The number a brand pays for a Kick integration is still a concurrent-viewer-hour price. The dashboard is different. The unit is not.

This page is the Kick row. YouTube Live and TikTok LIVE are the other platform-specific pages. Twitch sponsorship rates is the head-term table. How much to charge is the method. What CPVH is is the definition. Don't mix them.

What Kick is buying

A live sponsorship on Kick is buying who is in the room while the stream is live. Kick's creator dashboard reports average concurrent viewers. That is the CCV in the formula. It is not:

• Followers. A 200K-follower Kick channel with 300 CCV on a Tuesday is a 300-CCV live buy.
• Clip views after the stream ends. Those persist; they are a usage/VOD question, priced separately.
• Subs, gifts, or other audience payments. Those are viewers paying you. They are not a brand deal. Don't quote a platform split as a sponsorship rate.

Don't invent a Kick-to-Twitch conversion either. "Kick CCV is worth X% of Twitch CCV" is not a published CPVH figure in the sources this site uses. A concurrent viewer on Kick is a concurrent viewer. Apply the band to the number the dashboard actually reports.

The working band — Twitch-sourced, Kick-applied

Published CPVH sources are Twitch-centric:

• Gamesight puts general Twitch-sponsorship CPVH at $0.60–$1.00 per viewer-hour.¹
• Launchpoint's mid-tier Twitch-sponsorship CPVH runs $1.00–$2.00.²

This site's working band is $0.60–$1.50 — not a figure either source states outright: it takes Gamesight's floor and a ceiling midway between the two sources' ceilings — a deliberately conservative synthesis. There is no separate published Kick CPVH in those sources. Treat the working band as a starting benchmark on Kick, not as a Kick-native rate card.

The formula does not change:

Average CCV × sponsored hours × CPVH rate = your quote range

A Kick-only live averaging 300 CCV for a 3-hour dedicated stream:

Band	Math	Range
Floor ($0.60)	300 × 3 × $0.60	$540
Source overlap ($1.00)	300 × 3 × $1.00	$900
Working high ($1.50)	300 × 3 × $1.50	$1,350

That is a benchmark range, not a quote. Category fit, exclusivity, and usage still move you inside the band.

If you simulcast, add the rooms. Kick is often the second destination — 300 CCV on Kick plus 700 CCV on Twitch is a 1,000-CCV stream for pricing — see the 1,000-CCV page. A brand that screenshots only one dashboard undercounts the inventory.

What does not change on Kick

• Overlays and reads still itemize. A logo for the whole stream is not the same product as a 60-second mid-stream read. Overlay fractions (20–40% of hourly for the hours it is up) come from sponsorship.so, not from a Kick rate card.³
• Net terms still start the clock from the invoice date. Net 30 is not "when the clip stops getting views."
• Payment still goes brand → you. Sponsee does not take a cut or hold the money.

The rate calculator runs the same CPVH math regardless of which live dashboard the CCV came from.

FAQ

How much do Kick sponsorships pay?
There is no Kick-native published CPVH in the sources this site uses. Apply the working band ($0.60–$1.50 per concurrent-viewer-hour) to your Kick average CCV as a starting benchmark. A 300-CCV, 3-hour dedicated live is $540–$1,350 on that band.

Do Kick subs or gifts set the rate?
No. Those are audience payments to you. Live brand deals are priced on concurrent viewers while the sponsorship runs. A platform split is not a CPVH.

Should I convert Kick CCV into a Twitch-equivalent before quoting?
No. Use the average concurrent viewers Kick's dashboard reports. There is no published Kick-to-Twitch CPVH conversion in the sources this site uses.

If I simulcast Twitch and Kick, which CCV do I use?
Combined. The brand is buying the room. Add average concurrent viewers across the live destinations.

Does Sponsee find Kick sponsors?
No. Sponsee prices the deal you already have against the CPVH band and tracks the terms you signed. It does not source sponsors, take a cut, or hold the money. Payment always goes from the brand to you.