Proof of Delivery for a Live Brand Deal

A brand paid for hours in the room, not for a feeling that the stream went well. When AP asks "did the read happen?" the answer is a file, not a vibe. The contract checklist says to agree what counts as proof before the stream. This page is the packet.

How much to charge prices the hours. The invoice starts the clock. Proof is what you attach so the hours and the invoice describe the same thing.

What to send

One email (or one Drive folder), labeled with the deal name and the stream date:

• VOD URL for that broadcast, not a clip channel and not a highlight.
• Start and end timestamps for each paid segment — the dedicated hours, the mid-stream read, the overlay window. If they bought three hours, the timestamps span three hours.
• Screenshots of the overlay or the read on screen, taken during the paid window.
• CCV for that stream (average concurrent viewers on the night they bought), not your trailing 30-day number from the quote. The quote used the 30-day average. Proof uses the night that ran.

That is the packet. A 15-second highlight of the best chat reaction is not proof of a three-hour dedicated stream. A TikTok recap is not proof of a Twitch overlay.

Agree this list in the contract before you go live. After the brand asks, you are reconstructing a VOD you may have already lost to a seven-day window.

What proof is not

• Usage rights. Sending a VOD so they can confirm the hours ran is not permission to drop the clip into their ads. That license is a separate line — exclusivity and usage.
• The invoice. Sponsee's invoice is amount, net terms, due date, and an optional note. The packet lives next to the invoice (in the email you send), not as fake line-items the product does not print.
• A screenshot of your 30-day CCV. That number priced the deal. Proof is the night they paid for.

There is no published "proof adds X% to CPVH" in Gamesight or Launchpoint.¹² Do not invent a bonus. Send the packet because AP cannot pay a deliverable they cannot see.

When to send it

Same day as the invoice, or the morning after a late stream. The due date on the invoice starts from the invoice date, not from "whenever they finish watching the VOD" — Net 30 does not wait on their review queue.

If the date passes, chase on a schedule. Attach the same packet again. Do not resend a new quote. Payment still goes brand → you. Sponsee does not take a cut or hold the money.

The rate calculator is for the hours. The packet is for the hours that actually ran.

FAQ

What counts as proof of delivery on a live sponsorship?
A VOD URL for that stream, start and end timestamps for each paid segment, and screenshots of the overlay or read during those hours. Agree the list before you go live.

Is a highlight clip enough?
No. A highlight is not the hours they bought. If they paid for a three-hour dedicated stream, the timestamps span three hours.

Does sending the VOD give them usage rights?
No. Proof lets them confirm the hours ran. Usage is a separate license for running the clip in their marketing.

When should I send proof?
With the invoice, or the morning after. Net terms start from the invoice date, not from when they finish watching.

Does Sponsee store my VODs as proof?
No. Sponsee prices the deal against the CPVH band and tracks the invoice you sent. It does not host VODs, take a cut, or hold the money. Payment always goes from the brand to you.