Sponsorship Rate Card Template for Streamers (Free, Copy-Paste)

A brand emails "what are your rates?" and you have two options: write a fresh answer from scratch every time, or send the same one-page sheet you already thought through. That sheet is a rate card. This page gives you one to copy — the line items, how to price each one from your own numbers, and the terms block that stops a brand from treating it as a menu of floors.

A rate card is not a media kit. The media kit sells your audience — who watches, how many, how long. The rate card is the price sheet — what each thing costs and until when. Send them together. The kit can carry a short deliverable menu; the rate card is the full price sheet, with add-ons, terms, and an expiry date.

The template

Copy this into a doc, a PDF, or the second page of your media kit, and fill in the brackets.

[Channel name] — Sponsorship Rate Card
          Rates valid until: [date]
          Based on: [platform] average CCV of [number], trailing 30 days, as of [date]

          LIVE (priced per sponsored hour)
            Sponsored segment, per hour ............ $[hourly rate]
            Dedicated sponsored stream ([N] hours) . $[your floor × N]–$[full scope]

          PER-DELIVERABLE
            Ad read (30–90s, verbal) ............... $[price]
            Overlay / logo, per displayed hour ..... $[price]
            Chat command or pinned link ............ $[price] per stream

          ADD-ONS (quoted per deal)
            VOD stays up on my channel ............. +$[price] or included
            Usage rights (brand reuses the clip) ... quoted by channel and term
            Category exclusivity ................... quoted by category and window

          PACKAGES
            [Package name]: [lines included] ....... $[itemized total] → $[package price]

          TERMS
            Payment: net [days] from invoice date, paid directly to [legal name]
            Deliverables, dates, and any add-ons confirmed in writing before go-live
          

Every line has a price on it, or an explicit "quoted per deal." Nothing on the card says "DM for rates" — a card that hides every number is just a slower way of answering the original email.

How to price each line

The hourly line is the anchor

Everything live on the card comes from one number: your price for one sponsored hour.

Average CCV × 1 hour × your CPVH = your hourly rate

CPVH is cost per viewer-hour. This site's working band is $0.60–$1.50 — a conservative synthesis of Gamesight's published $0.60–$1.00 and Launchpoint's mid-tier $1.00–$2.00.¹² Pick your point inside it based on audience fit and engagement, not on what you think the brand will say yes to.

Use your trailing 30-day average CCV across normal streams, not your best night — and write that number and its date on the card. If your CCV doubles next month, the card has an expiry date and a stated basis, so you're re-pricing, not breaking a promise.

Your platform's rate page has the band already worked out for common channel sizes: Twitch, YouTube Live, Kick, TikTok LIVE.

Dedicated stream = hourly × hours, quoted as a range

A dedicated sponsored stream is the hourly line multiplied out, and it's the one live line to print as a range — the same way the negotiation scripts quote it. The low end is your floor CPVH × CCV × hours, not the bottom of the band unless that genuinely is your floor. The high end is the full-scope version. Don't discount it on the card for being "a bigger booking" — if you want to reward a bigger booking, that's what the packages section is for, and it's visible there.

Ad reads, overlays, and chat commands

These price as fractions of your hourly rate, because they're smaller pieces of the same hour. The published fractions and the reasoning are on the deliverable pricing page — work each one out from your hourly line and write the result on the card.

Two rules that keep these lines honest:

• Overlays are per displayed hour. A logo up for four hours is four units, not one. Write "per displayed hour" on the line so the unit can't be argued later.
• Chat commands are per stream, not per mention. Otherwise "just pin it" turns into a count nobody agreed on.

Add-ons sit above the live price

VOD, usage rights, and exclusivity are different products from the live hours, and they're where streamers most often give value away inside a single number. The exclusivity and usage rights page covers each one in depth. On the card:

• VOD on your channel — either a small add-on or "included." Decide once and write it down.
• Usage rights — the brand rerunning your clip in their marketing is a license. It's priced by where they'll run it (organic social, paid ads, broadcast) and for how long. "Quoted per deal" is the right entry.
• Exclusivity — a category lockout is future inventory. Price by how wide the category is and how long the window runs. Also "quoted per deal."

"Quoted per deal" is not the same as "free." Its job on the card is to tell the brand, before negotiation starts, that these are separate lines.

Multi-platform

If you simulcast or the brand wants Twitch plus a YouTube video, each platform is its own line on its own average CCV — not your biggest platform's number applied everywhere. The full method is in pricing a multi-platform bundle.

A worked example

A streamer averaging 500 CCV on Twitch over the last 30 days, using this site's working band:¹²

Line	Basis	Low end ($0.60 CPVH)	High end ($1.50 CPVH)
Sponsored hour	500 CCV × 1h	$300	$750
Dedicated stream, 3 hours	500 CCV × 3h	$900	$2,250

That 3-hour figure matches the 500-CCV rates page. Those are the band's edges, not your card. The sponsored hour and the per-deliverable lines get one number each — pick your point in the band and print that. The dedicated stream goes on as a range, as the negotiation scripts quote it, but start that range at your own floor rather than at $900 by default. A brand will open at the lowest number on the card, so make it one you'd accept; where in the range a deal lands gets settled once you know the scope.

Ad read, overlay, and chat command lines are then worked out from that hourly number using the fractions on the deliverable pricing page.

Packages: discount the sum, never the hour

Packages are where you reward a brand for booking more. The rule that keeps them from eroding your rate:

1. Write the itemized total first — every line, at card price, added up.
2. Then the package price — visibly below the itemized total.
3. No line drops below your floor CPVH. If the discount would push any live hour under the bottom of your band, the package is too cheap. Cut a line instead.

Showing both numbers is the point. A package that's just "everything for $X" gets accepted instantly, which tells you what it was worth. A package shown as "$X itemized → $Y booked together" tells the brand exactly what they're saving, and gives you something to negotiate line by line if they push.

The terms block

The bottom of the card does as much work as the prices.

• "Rates valid until [date]." Without it, a brand can come back six months later quoting your old card. Set the date to whenever you'll next re-check your CCV — and note that Q4 pricing is its own conversation.
• "Based on [N] average CCV as of [date]." The basis makes the price defensible. It's the same number the brand can check in your media kit.
• Payment terms. Net days counted from the invoice date, and paid directly to you. What net 30 actually commits a brand to is worth reading before you pick a number.
• "Confirmed in writing before go-live." The card is a starting point, not a contract. What actually binds both sides is the written agreement — the contract checklist covers what it should say.

When a brand pushes back on the card

A card is an opening position, not a take-it-or-leave-it sheet. When a brand says it's above their budget, the move is the same one the negotiation scripts use: change the scope, not the rate. Fewer hours, an overlay instead of a dedicated stream, a shorter exclusivity window. Every line you cut is a line you didn't discount — and your hourly rate stays where your card says it is for the next brand.

FAQ

What is a sponsorship rate card?
A one-page price sheet listing what each sponsorship deliverable costs — sponsored hours, ad reads, overlays, add-ons like usage rights and exclusivity — plus how long those prices are valid and the payment terms. It's a separate document from your media kit, which describes your audience.

What should a streamer's rate card include?
An hourly sponsored rate, a dedicated-stream price, per-deliverable prices for ad reads, overlays, and chat commands, add-ons for VOD, usage rights, and exclusivity, any packages, a "valid until" date, the CCV the prices are based on, and payment terms.

How do I calculate my rates for a rate card?
Start with the hourly line: average CCV × 1 hour × your CPVH. This site's working CPVH band is $0.60–$1.50. Multiply the hourly rate out for dedicated streams, and price ad reads, overlays, and chat commands as fractions of it.

Should I put a price range or a single price on my rate card?
Both, in different places. The sponsored hour, ad reads, overlays, and chat commands get one number each. The dedicated stream gets a range, with the low end at your own floor CPVH rather than the bottom of the band. A brand will open at the lowest number you print, so make sure it's one you'd accept.

Should I include usage rights and exclusivity on my rate card?
Yes, as separate lines marked "quoted per deal." That way the brand knows up front they're not included in the live price, without you having to commit to a number before you know the category or how long the brand wants to run the clip.

How often should I update my rate card?
Whenever your average CCV moves meaningfully, and at least by the "valid until" date printed on it. The date is what lets you re-price without it feeling like you broke a promise.